I had the privilege of overseeing the branding and creative direction for The Portly Gentleman, a distinguished supplier of locally sourced farm foods in the UK. Working closely with the client, we established the core brand values that underpin our cohesive brand identity. We designed a modern logomark, drawing inspiration from the Victorian gentleman, to convey a strong sense of tradition. The Portly Gentleman's brand perfectly blends timeless values with a contemporary twist, reflecting its core dedication to sourcing fine farm foods with quality and tradition.